With so many ways for customers to shop today, it’s paramount for your business to reach your potential customers using multiple avenues. Having a traditional brick-and-mortar store or single-site just isn’t enough. For many businesses, multi-channel retailing can be an effective organic selling strategy to transforming their business model.
What exactly is multi-channel retailing?
Multi-channel retailing enables a business to offer goods and services to its customer through multiple selling channels. This can be a physical store, an online store (ex: a site built on Shopify, Bigcommerce, or Woocommerce), or third-party marketplaces such as Amazon, eBay, Walmart, Google Shopping, or even social media platforms such as Facebook, Pinterest, or Instagram.
To understand how multi-channel selling works in practice let’s take an example of a company that sells standing desks. A potential customer’s journey to purchase might look like the following:
Stumbles across a Facebook post, sees an ad, or sees a friend using one
Experiences occasional back pain and decides to learn more about the benefits of a standing desk on Google
Over the next few weeks, sees more posts on the top social media platforms such as Facebook, Instagram, and Pinterest
Finally decides to purchase one and starts searching on Google
Does some price shopping on Amazon, Google, and other websites he/she comes across
Makes a purchase
This is a typical journey most buyers make. They see a product on multiple channels before finally making a purchase. Going back to our example, if a company selling standing desks is utilizing all of the above channels then the company will have not only created strong brand awareness in the buyer’s mind but will also have significantly boosted their chances of making a sale on any of these channels.
Benefits of multi-channel retailing
There are several benefits to multi-channel retailing that include increased revenue, diversification, and a deeper understanding of your customers.
Businesses that sell on multiple channels have seen on average a 3.5x increase in their revenue without needing to invest more money in advertising and marketing. Multi-channel selling is the most effective organic selling strategy available today. By spreading your business across multiple channels, you show up more often in a potential buyer’s view and receive more attention. This results in organic brand awareness, more views, and significantly increased chances of making the eventual sale.
Diversification & Lower risk
Not all buyers are created equal. Preferences, perceptions, and bias play a huge role when it comes to purchasing decisions. Many feel Amazon is where you go to purchase quality products with peace of mind. Others feel eBay is where the best deals and bargains are found. Then there are others that avoid the “big boys” and prefer purchasing products on personalized, specialty websites that put customer education and user experience above everything else. With multi-channel selling, you can cater to all these separate customer niches and buying preferences. Giving your customers more ways to buy can mean more customers.
Another less obvious benefit of multi-channel selling is that it reduces your risk of running your business. With multi-channel selling, a drop in sales on a specific channel or even no longer being able to sell on a specific channel can be tolerated and recovered from.
Learn more about your customers
When you’re selling on a single channel, there is very little you can learn about your customers because you have nothing to compare against. Multi-channel selling opens the doors to a new set of learnings, key insights, and feedback that can help you unlock more revenue and competitive advantages that were previously invisible.
For instance, by comparing your sales across your various selling channels you might discover that your sales on one channel are 10x the volume of another. With this insight, you can not only start to learn why one channel is outperforming but also that you can shoot for higher sales for your other channels as well. Furthermore, by comparing how different products perform across different channels, you can gain invaluable insight into how to best promote your products across your various selling channels.
Challenges of multi-channel retailing
Every business strategy has its own set of challenges that need to be addressed. Multi-channel selling is no different. In order to run a successfully multi-channel retail operation, the following challenges must be fully understood and solved.
One of the most critical and difficult challenges is that of keeping your inventory synchronized across all your selling channels. Unless you solve this challenge, your multi-channel operation will fall flat on its face.
Let’s take an example of a multi-channel retailer that sells on three different channels: a physical store, an online store, and a third-party marketplace such as Amazon, eBay, or Walmart. When they run out of stock they must ensure they zero-out the quantities on each of their selling channels before another sale is made. Failing to do so runs the risk of overselling – a problem that can be heavily penalized by third-party marketplaces and also leave a negative impression on your buyers. Furthermore, the larger your inventory grows and the faster your sales grow, the bigger this problem becomes. Without a fully automated inventory synchronization solution, your business simply cannot adopt a multi-channel strategy.
Fortunately, there is an easy solution to this problem. You can use a software tool like SellerChamp to fully automate your inventory synchronization to prevent overselling. With advanced configurations and support for bundling, product linking, and quantity reserves you can focus on growing your business without worrying out oversells.
Product Listing & Optimization
Creating a good product listing on your online selling channels is paramount to ensuring your product sells and results in happy, satisfied customers. How to create a good product listing is a separate topic but suffice to say that repeating those steps to create the listings on all your selling channels can easily end up being a costly and time-consuming endeavor.
This is where listing programs like SellerChamp can help by copying your listing from one channel (say, your online store) and importing it across all your other selling channels. Each selling channel has its own set of requirements and specifications. SellerChamp takes these into consideration when importing your listings to ensure that your listing will be compliant across all of your selling channels.
Sales & Order Consolidation
As your multi-channel sales grow, having to log into each selling channel on a daily basis to check your orders and ship them out will get annoying and time-consuming very quickly. It will slow down your pick-and-pack process and cause you to hire additional staff just so you can finish shipping out your orders for the day.
SellerChamp helps you tackle this problem by aggregating your orders from all your selling channels into a single dashboard. Our integration with applications such Shipstation and Shiprush can significantly speed up your pick-and-process resulting in time-savings, fewer human errors, and a smoother shipping process.
It is easier than ever before for your buyers to compare prices when shopping. A product that isn’t priced competitively can quickly lead to a drop in sales and even a misleading perception of your brand.
At the same time, it is easy to see that trying to manually change your prices by constantly looking at the ever-changing competitive landscape is a futile task. This is especially true with third-party marketplaces, such as Amazon, eBay, and Walmart, where prices are constantly changing – sometimes within seconds.
To combat this challenge, you need a repricing tool like SellerChamp that will dynamically adjust your pricing based on changing competitive landscape. It does this by continuously comparing your prices to your competitors and making tweaks as needed based on rules that you can configure.
A good repricing program will help you achieve optimal sales velocity while maximizing your profits.
With an automated, well-thought-out multi-channel strategy a business can reach its customers through multiple avenues and offer them products that meet their buying preferences. In addition to increased sales, multi-channel retailing will help you uncover previously invisible data. This additional data will give you the insight and feedback needed to improve your product, packaging, and pricing. If you’re interested in going multi-channel, reach out to us at SellerChamp.com and let us help you make the transition.
When the COVID-19 global pandemic surged across the globe last year, it resulted in millions of people losing their jobs. In the United States alone, the unemployment rate reached a staggering 14.7% in April, after lockdowns and harsh restrictions were enforced by countless local government units.
In search of a livelihood, many turned to e-commerce, enticed by its promises of big returns and a flexible work schedule. They were particularly drawn to Amazon, which is widely regarded as the world’s biggest online marketplace, thanks to their third-party seller programs and convenient shipping methods.
As more and more people were retrenched or laid off, Amazon saw its own revenues reaching astronomical heights. In fact, it hit a whopping $70.11 billion in the second quarter of 2020, which was way more than its past figures.
To add to that, the company claims that its third-party sellers generated more than 70% of its global revenue for the first six months of the pandemic – a number corroborated by the fact that consumers flocked to online shopping when malls and brick-and-mortar stores were shut down.
While these figures have translated to a ton of incredible things for Amazon and Jeff Bezos, it poses a huge challenge for online sellers, who now have to compete with millions of other people who are trying to turn their digital storefronts into a viable source of income.
Not only has this competition become much fiercer, but it is now also more prone to rapid changes, which means that online sellers will have to keep up with the latest trends and developments to keep the profits rolling in.
But how exactly will they manage to do this, when they have their marketing, shipping, and other administrative tasks to take care of?
Well, that’s where Amazon Seller Tools come in.
The Benefits of Using Amazon Seller Tools
Most online sellers are in it for the long-term, but to be successful on Amazon, you need to have several tools in your arsenal that will take care of important elements, like advertising, customer service, and payments.
Besides reducing the number of things that you have to keep an eye on, these tools will also enable you to focus on the core aspects of your business. More importantly, they’ll allow you to create strategies that will grow and sustain your digital storefront – after all, if you aren’t busy worrying about updating your product listings, then you’ll have more time to think about what other items can fit your niche market.
The Best Amazon Seller Tools of 2021
With that in mind, here are a few indispensable Amazon seller tools that will allow you to reach greater heights of success this 2021.
Arguably one of the most well-known Amazon Seller tools out there, Refunds Manager files personalized claims with Fulfillment by Amazon (FBA), allowing you to receive reimbursements for a wide range of issues, such as damaged inventory and incorrect fees.
While there are other similar tools like this, Refunds Manager is unique because they have an actual team that manually checks your account, writing and submitting the claim themselves. Since Amazon discourages sellers from making use of automated claims, this tool will guarantee that your reimbursements are actually released.
While Refunds Manager files personalized claims for you, AMZ Refund analyzes your inventory data to figure out if there are any issues that will qualify for reimbursement. All their complaints adhere to Amazon’s terms of service, which is why you won’t have to worry about whether you have an actual leg to stand on.
The great thing about AMZ Refund is that unlike other reimbursement tools, you won’t have to pay them a dime until they’re absolutely sure that the issues they found are eligible for reimbursement. This means that you won’t have to shell out any unnecessary money, just to find out that you won’t be reimbursed in the end
Any online seller knows the importance of using the correct keywords in their product listings, but this is especially true for those on Amazon, where search terms will determine how successful a particular digital storefront will be.
In the simplest of terms, MerchantWords helps you determine what products Amazon’s customers are looking for. By providing you with estimates for the total number of searches for any given term, you’ll be able to identify in-demand products, as well as future trends.
Without a doubt, AMZ Tracker is another indispensable keyword tracking tool for Amazon sellers. Not only does it allow you to track popular and commonly-used search terms, but it also provides in-depth analyses on your competitors, which will go a long way in ensuring that you remain dominant in your industry.
Perhaps one of the best things about AMZ Tracker, though, is its affordable subscription packages. Besides their affordable prices, these also come with a slew of helpful services, all of which will prove to be helpful for any online seller.
Inventory management is easily one of the most common problems among online sellers, given how extremely time-consuming it is to update the number of stocks you have. Those using the Amazon Fulfillment Center will find it even more difficult, especially since they have to constantly keep track of the number of products going in and out of the warehouse.
There are a ton of advantages to using Forecastly, but perhaps one of its biggest benefits is how it enables you to make quick, accurate, and well-informed buying decisions, thanks to how their software provides a succinct overview of which products are proving to be the most popular.
Considering how massive the e-commerce industry has become, online sellers are undoubtedly hesitant about putting all their eggs in one basket. Because of this, most of them are expanding their business beyond Amazon and launching digital storefronts through other global marketplaces.
Multi-channel selling may mean huge profits, but it’s also incredibly difficult to keep track of product listings and sales across various platforms. Fortunately, SellerChamp is an online tool that does exactly this – in addition to allowing you to manage every single one of your digital storefronts, their innovative software also pulls important information from all your listings and uploads them instantly onto whatever marketplace is being used.
If you’re thinking of launching an e-commerce business with Amazon, then raking in huge profits can seem impossible, thanks to the number of other digital storefronts that you have to keep up with. But taking your online business and dominating the competition will undoubtedly be easier, as long as you have these seller tools in your arsenal.
Let’s end 2020 with some amazing features! We’re always happy to show our community the improvements and enhancements that we’re currently working on.
Here are some of the main features that were rolled out in the last few weeks:
Ability to connect any sales channel after a successful sign-up
Now, SellerChamp enables you to connect to any sales channel the minute you create your account.
Ability to print Price Labels for your items.
The most awaited feature is here – price labels for any and all products can now be printed with a single click.
Ability to view parent SKUs when the product is bundled.
You can easily view all related Parent Bundle SKUs on a modal popup, as shown above.
Ability to add Default Handling time and Shipping template name to your Custom Feeds.
You can now add a default Handling Time and Shipping Template Name for your custom feeds. Missing values will be automatically assigned by SellerChamp.
Ability to specify Default Section at the Marketplace and Manifest settings.
You can easily set your default Shop section for all Etsy items that you plan to add to your inventory by setting it to the Marketplace or Manifest level.
Ability to add Sale Price to your Woo-Commerce Items
You can easily set a Sale Price for all your Woo-Commerce items by navigating to the respective product’s Edit modal.
Note: Sale Price should be lower than your Selling Price
Ability to increase or decrease the Recurring reprice rule simply by typing `%` or `$`.
Yes, you’ve heard it correctly! Now, you can set your recurrent reprice rule value by increment, decrement, or flat price. You may also define whether you want to go for a certain percentage value or a static constant value.
Ability to set the MSRP of an item via CSV upload.
Create a new column called ‘MSRP’ and add it, along with its related SKU, to the CSV file. Upload this to the Manifest or Inventory and SellerChamp will automatically update the respective product’s MSRP.
Ability to remove multiple variants using the Remove option.
A lot of our current users are unable to delete multiple variants by selecting them from a list. Now, however, simply select which variants you want to delete and click on the “Options” button, where the choice to remove all of them can be found.
Ability to remove a Child SKU from a Bundle listing.
Once you are in the “Items in Bundle” modal popup, you can simply click the “Delete” icon of the Child SKU that you want to remove from the Bundle listing
Ability to acknowledge a Walmart Order.
On the Orders page, click on the “Options” button of a Walmart order marked as “Awaiting Shipment.” Upon clicking on “Acknowledge,” the system will automatically send a confirmation to Walmart, labeling the order as “acknowledged” on SellerChamp.
Ability to set SKU prefixes to skip items for your custom feed.
At the Custom Feed settings, you may specify a SKU prefix that you would like the corresponding SKUs to skip during the import process.
Ability to set a default category at the Manifest settings level.
Now, you can specify a default Item Category at the Manifest settings, so whenever you scan a new item in the respective manifest, the system will automatically populate the specified item category
Ability to sort items by Sales Rank.
You can sort your items using the Sales Rank field on the Inventory and Manifest pages.
Ability to tag a Woo-Commerce Item.
If you add a tag to a Woo-Commerce item, the system will automatically push the tag to the platform’s marketplace and populate it with the respective item.
Ability to view Revision History of a deleted item.
As shown above, you can now view the Revision History of a deleted item.
We hope that you like all the changes that were created especially for you! Please feel free to contact us if you have any questions.
When it comes to launching an online dropshipping business, product sourcing is arguably one of its most difficult parts, given the slew of factors that need to be taken into consideration.
For instance, there’s a good chance that the supplier is located overseas, so ease of communication and accessibility are incredibly important. To add to that, they’ll be the ones responsible for packaging your orders and shipping them off to customers, which is why finding the right supplier is extremely crucial.
Legitimate Suppliers vs. Fake Suppliers
Now, before you start going through a directory of suppliers, it’s important to learn how to distinguish between legitimate wholesale suppliers and retail outlets posing as one. There’s a good chance that you’ll encounter a lot of the latter, so bear in mind the following:
Fake suppliers charge ongoing fees
The minute that they ask you to pay a monthly fee or a flat membership rate, then it’s likely that you’re talking with a fake supplier. A real wholesale supplier will never charge their clients for working with them.
Fake suppliers sell to the public
Real wholesale suppliers are infamously picky about their clients – most of them ask for documentation to verify that you’re a legitimate business while others prefer not to work with those who have no proven track record. Because of this, those who claim to offer wholesale prices to the public are most likely retailers selling items at grossly inflated prices.
How to Find Legitimate Wholesale Suppliers
Finding legitimate wholesale suppliers can be complicated, but there are a few strategies that you can use to make the search easier and much more fruitful. Here are just some of them:
Reach Out to the Manufacturer
Since manufacturers have a list of distributors whom they’ve entered into partnerships with, reaching out to them is easily the best way to land a legitimate wholesale supplier. Not only will you have a wealth of trustworthy options to choose from, but you can also be assured that the items your customers receive are genuine.
Wholesalers tend to work with products from a wide range of manufacturers, which means that you’ll also have instant access to a selection of items within the niche that looking to get into. This will then allow you to identify the leading wholesalers in that market, helping you grow your online dropshipping business faster.
Attend a Trade Show
This may not be feasible for everyone; however, it can’t be denied that attending a trade show is a great way to figure out which wholesalers are working in your niche market. In addition to making contacts and expanding your network, it will also give you the opportunity to research what other relevant items can be added to your online store.
It can’t be denied that the majority of dropshippers prefer working with suppliers from China, due to their low rates and wide range of products available. If you’re looking to kick-start your business by meeting with Chinese suppliers, then be sure to drop by the Canton Fair – also known as the China Import and Export Fair. This is the country’s biggest trade fair and takes place twice a year in Guangzhou.
Make Use of Wholesaler Directories
Arguably the biggest and the most comprehensive resource available to online sellers are wholesale supplier directories, which contain profiles for thousands of different manufacturers, encompassing a slew of industries, markets and niches. Since it includes all pertinent information regarding their line of work, you can quickly evaluate whether they’ll be a good fit for your business.
The great thing about supplier directories is that a lot of them are available online, which means that you don’t have to cough up hefty fees for the privilege of accessing them. Some of the most popular ones include Sourcify and Kompass, although feel free to shop around if neither of them meet your needs.
Where to Source Wholesale Suppliers
Now that we’ve gone through the nitty-gritty of the sourcing process, it’s time to actually look for suppliers that you’re interested in working with. Here are five of the best platforms that you can use to check which wholesalers are within your intended industry or market niche.
Perhaps one of the most well-known sources out there, Oberlo makes dropshipping extremely easy, due to its many features. Besides giving you access to a wealth of different suppliers, it also integrates with your Shopify digital storefront, which means that administrative tasks like tracking and fulfilling orders, as well as inventory management are all done automatically.
If you’re looking to maximize the profits that you’ll earn, then Alibaba is definitely the way to go. There are over a million products available on its marketplace, as well as a flexible pricing scheme that allows online sellers to negotiate directly with the manufacturer. Moreover, all suppliers on their platform are rated between one and five stars, helping you to easily evaluate which ones you’re willing to work with.
Similar to AliBaba, AliExpress is also a massive e-commerce platform that offers a ton of suppliers to choose from. What makes them distinct, however, is the fact that they support multiple payment options, including Mastercard, Western Union, Web Money, and many more. Additionally, they several plugins available in the market, which you can use to automate and simplify the dropshipping process.
The biggest advantage to using Modalyst is that they integrate directly with Shopify and BigCommerce, both of which are the world’s most popular e-commerce platforms today. Aside from that, though, they offer a curated selection of suppliers from the United States and the European Union, which means that wholesalers in their directory are nothing but legitimate and trustworthy.
With millions of products and suppliers available on their website, Worldwide Brands is undoubtedly well worth the price tag. If you’re after budget-friendly deals that will still allow you to keep up with the competition on Amazon and eBay, then this platform is your best bet. They also pride themselves on their stellar customer service – a dealbreaker for a lot of online sellers.
Take Your Online Dropshipping Business to the Next Level with SellerChamp
Most dropshippers are active on multiple e-commerce platforms – a strategy that has allowed them to increase sales and expand their customer base. However, this has also proven to be extremely time-consuming and stressful, given the fact that the backend of all these digital storefronts have to be managed simultaneously.
If you’ve found yourself spending upwards of six hours a day manually listing products and updating inventory across all your online shops, then SellerChamp is the perfect tool for you.
With SellerChamp, these processes will take only minutes, freeing up your time for more important things, like sourcing more products or marketing your site. Thanks to the services that they provide, you can simply sit back and relax as you let it do all the work for you.
More importantly, SellerChamp is constantly innovating to ensure that their program is able to meet the needs of every online seller out there. One of the things that they’re currently working on is a supplier directory that will allow you to easily source manufacturers and wholesalers that are a great fit for your dropshipping business.
Without a doubt, SellerChamp is what you need, if you’re looking to boost your online sales without adding undue stress to your life.
The role that suppliers play in dropshipping is extremely crucial, and they can actually end up making or breaking your store. So, when checking out possible manufacturers and wholesalers, keep in mind that the choices you make today will have a huge impact on the future of your online business.
As the world’s leading e-commerce platform, there are over a billion products for sale on Amazon, of which approximately 606 million are found on the U.S. marketplace alone. With these whopping figures in mind, to say that competition is fierce would be an understatement.
If you’re an Amazon seller, then there’s a huge chance that the products you’re carrying are also listed by others on the platform. So, how exactly do you get customers to click on yours instead of theirs?
Well, that’s where keywords come in.
Why are Keywords Important?
In the simplest of terms, keywords are words or phrases in your content that make it possible for people to find your listings via Amazon’s search engine. This means that if your descriptions match or are similar to what people are searching for, then the first results returned to them will likely be your product listings.
For instance, say that one of the items you’re selling is a travel mug and that its description is something along the lines of, “A stainless steel travel mug that is lightweight and durable, perfect for keeping your coffee hot all day!”
If a customer goes on to Amazon and puts “stainless steel travel mug” in the platform’s search engine, then your product will show up at the top of their results. Because of this, they’ll most probably hit purchase on your listing.
People use search engines to wade through the billions of items available on Amazon, which is why the keywords you use can either make or break your listing. Contrary to popular belief, though, optimizing your listings for Amazon’s search engine isn’t as simple as flooding your listings with words and phrases that are relevant to your products. In fact, this can actually backfire on you since it may end up making your items look less legitimate and less trustworthy.
How to Conduct Amazon Keyword Research
Many online sellers fall into the trap of thinking that researching keywords for their Amazon storefronts is the same as keyword research for search engine optimization (SEO). However, the latter focuses on Google’s algorithms and rankings whereas the former is geared towards Amazon’s own search engine.
With this distinction in mind, it’s clear that a different approach must be taken when you’re trying to figure out what set of keywords to use for your Amazon product listings.
Generate Seed Keywords
“Seed keywords” is the term used to refer to the words or phrases that describe exactly what your product is. For instance, if you’re selling laptop desks, then your main seed keyword is “laptop desk.”
Having between 4 and 5 seed keywords is highly recommended. In addition to your main one, make use of other synonymous search terms that people might use when trying to describe the product. Think about the different ways that you would personally call it. From the laptop desk example above, your other seed keywords could be “laptop table,” “laptop stand” or even “mini-computer table.”
Expand Your Potential Keywords
Once you have your seed keywords, it’s time to expand them to a longer and more exhaustive list of other potential keywords that you can use. To do this, take a look at Amazon’s search suggestions by inputting your seed keyword into it. The platform will then provide you with a list of related keywords, all of which have been used by customers in their own searches.
Another thing that you can do is to check your Google Rankings. A lot of customers use Google to search for a particular product before clicking on a link that leads them to Amazon, which is why your website’s ranking keywords should also be incorporated in your listings.
Make Use of a Keyword Tool
The methods discussed, so far, all involve manually looking up keywords yourself before inputting them into your listings. Both of these may be effective, but they can also be incredibly time-consuming. Unfortunately, not a lot of online sellers have time on their hands, especially if they’re running multiple digital storefronts.
To make your search for keywords quicker but no less effective, make use of a research tool that generates a list of words and phrases that are relevant to your product. Many of these programs also provide additional information, such as the exact number of people searching for that particular keyword or even where they’re searching from.
The lists that these tools create are usually very exhaustive, so take note of several factors before picking keywords to use. For instance, those that have high traffic and high competition, as well as those that have medium traffic and low competition will prove to have the best returns.
There are a lot of keyword research tools out there, so if you’re considering using one of them, then be sure to check out the following:
When it comes to inserting keywords into listings, many Amazon sellers mistakenly believe that littering their product descriptions – and even their product titles – is the best way to go. Again, though, this is far from the truth.
Instead of haphazardly including keywords, be aware of their known high-impact places instead. For instance, only the most relevant ones should be included in the product title since this field is limited to a maximum of 200 characters.
With bullet points and product descriptions, refrain from stuffing them with all the keywords that you’ve generated since doing so can leave the viewer confused or even annoyed by how robotic the language sounds. Keep in mind that these sentences are also read by human beings and not just Amazon’s search engine algorithms – yes, incorporate keywords into them but balance these out with actual explanations of what the product is.
Consider the Market
If your listings are still failing to rank, then perhaps your keyword search has been too geographically narrow. Amazon is a global marketplace, used by people from all over the world. This means that keywords based on American data won’t work in Canadian and European markets, even if most of their citizens are English speakers.
Those selling outside the United States should also consider their market’s high-traction keywords. Even tweaking a single word in your product description can end up making a wealth of difference.
Nowadays, it’s normal for online sellers to be active on a slew of e-commerce platforms. While this strategy definitely works, it can also be incredibly time-consuming, especially when it comes to updating product listings and inventory management.
But thanks to SellerChamp, these sorts of headaches are completely eliminated.
With SellerChamp, listing products across countless marketplaces takes only minutes. More than that, though, the program also pulls important information, like descriptions and prices, and uploads them instantly onto whatever platform is being used.
They even take care of inventory management and price changes, which means that online sellers no longer have to manually update the backend of all their digital storefronts. Rather, they can simply sit back and relax as SellerChamp does the work for them.
If you want to boost your Amazon sales without adding stress to your life, then SellerChamp is your best bet.
Given the stiff competition in its global marketplace, making it as a successful Amazon seller can prove to be difficult. But it’s far from impossible, as long as you’re savvy and include relevant keywords into all your product listings.
In a previous post, we discussed Liquidation Inventory and how it can be used to build a successful e-commerce business. In addition to this, we also went through several expert-recommended tips, as well as the different factors to take into consideration when evaluating such products.
If you’ve read that article, then you’re probably already aware of the incredible value that Liquidation Inventory brings to the table. Chances are, you’re tempted by the promise of huge returns and are thinking about launching your own digital storefront, filling it with items that have either been liquidated by retailers or returned by customers.
However, dealing with Liquidation Inventory requires a ton of research – the platforms that you’ll be taking advantage of and how their payment schemes work are all things that you should already know even before making your first purchase. Keep in mind that going about this haphazardly or by using trial-and-error will land you nowhere, with an unsuccessful online store and unnecessary expenses.
For those of you who want to avail of products that North America’s largest retailers have either overstocked or pulled from their shelves, then Direct Liquidation will be your best bet. This is an online, auction-based marketplace that provides Liquidation Inventory from over a hundred different categories to e-commerce sellers everywhere.
On Direct Liquidation, each “lot” comes with a downloadable manifest, which contains important details, like the product’s condition, serial number (if any), and suggested retail price. While an auction model is followed, you can also opt to avail of the “Buy Now” special price or the “Make an Offer” option, both of which allow online sellers to avoid getting into a bidding war with other interested buyers.
Pros of Direct Liquidation:
Refurbished items are given a 90-day warranty from the date of pickup
Option to either buy now or make an offer
Shipping can be provided by the site or arranged by the customer
Search according to keywords, categories, item’s condition, etc.
Cons of Direct Liquidation:
Product returns are only accepted in limited circumstances
Arguably one of the largest and most popular providers of Liquidation Inventory, BULQ has direct partnerships with many of the top retailers in the United States. This means that they usually get first dibs on everything, whether it be overstocked products or customer returns.
Unlike Direct Liquidation, BULQ makes use of both an auction-based model and a fixed-price system. Because of this, there are items on the site that can be purchased for a flat, non-negotiable fee while others are bid upon during 48-hour auctions. For some online sellers, this sort of marketplace can be enticing since they can purchase one-of-a-kind items that are most probably not carried by any other platform. However, there will also be those who may perceive it as unfair.
Pros of BULQ:
New inventory is listed three times a day
Flat shipping rate of US$200 per pallet and $30 per case
Direct partnerships with the country’s top retailers
Capable of shipping to anywhere in the contiguous United States
Launches investigations if the difference between the manifest and the items received is more than 2%
Cons of BULQ:
Maximum daily spend of US$10,000
Returns and exchanges are not accepted
Buyers will arrange their own shipping for full truckloads
Another massive marketplace for Liquidation Inventory, BlueLots prides itself on partnering with some of the most well-known brands and e-commerce retailers in the United States. Their primary focus is excess inventory, although the occasional customer return or refurbished item can also be found on their website. They also make use of only the fixed-price system, making them the ideal platform for those who hate bidding and waiting on auctions to start.
Rather than mark-up the items that they offer, BlueLots charges their partner retailers instead. Thanks to this business model, they’re known to be one of the most affordable platforms for Liquidation Inventory, which is why a lot of online sellers prefer them over everything else.
Pros of BlueLots:
No mark-ups on their available liquidated products
New inventory is listed twice a day
Flat shipping rate of US$200 per pallet and US$40 per case
Capable of shipping to anywhere in the contiguous United States
Cons of BlueLots:
Buyers are not permitted to arrange their own shipping
Those operating out of California must provide a resale certificate
For online sellers in the United Kingdom, Gem Wholesale is undoubtedly the top platform for purchasing Liquidation Inventory. They’ve been in the business for more than four decades, reselling products that have been returned by customers or were placed on clearance by retailers yet still remained unsold.
It’s important to note, though, that they only sell their goods either in mixed pallets or in parcel lots. However, each one carries a fixed price, as well as a grade to indicate the quality and condition of the items found inside. The company also has two large warehouses in North Wales, which allows them to offer next-day delivery to buyers who can’t wait to update their digital storefronts.
Pros of Gem Wholesale:
New inventory is listed once daily
Very detailed manifest
Buyers can place their orders without registering
Flat shipping rate of £40 per pallet in England and Wales
Next-day delivery for a flat shipping rate of £55
Cons of Gem Wholesale:
Costly shipping rates for buyers outside of Europe
Goods have to be purchased either by the pallet or by parcel lots
Largely considered to be the world’s biggest auction-based marketplace for Liquidation Inventory, B-Stock runs its auction websites in the United States, Canada, Europe, and Asia. Their widespread operations mean that buyers have direct access to retailers and manufacturers from these continents, allowing them a wide variety of products to choose from.
Many well-known companies use this platform to unload their excess inventory or customer returns, including Amazon, Costco, Walmart, and Lowe’s Home Improvement, although the available merchandise usually depends on where the buyer is located or on which marketplace they’re registered with. To add to that, the condition and quality of the liquidated items range from “new in box” to salvage, which is why online sellers using B-Stock have to really pay attention to the manifests or descriptions of the goods that they’re purchasing.
Pros of B-Stock
Massive global marketplace
Inventory comes from well-known brands and retailers
Operations in multiple countries
Cons of B-Stock:
Shipping rates and available merchandise depend on which marketplace the user is registered with
Interested users are required to submit an application and wait to be approved
Selling Liquidation Inventory is Easier with SellerChamp
Purchasing Liquidation Inventory may be easy, thanks to the countless platforms out there that are used by retailers and manufacturers to unload their excess, unwanted, or returned products.
But are you certain that what you’re buying is the right fit for your online store?
The websites mentioned above may have hundreds – if not, thousands – of available merchandise at any given moment; however, not all of them will guarantee you profits. Closely evaluating the lots that you’re interested in is definitely a must – unfortunately, this takes a ton of time and effort.
With SellerChamp, though, this process can be achieved in a matter of minutes.
Their program pulls all relevant information about the product, allowing you an in-depth overview of its description, quality, condition, and more. Even its sales rank on popular e-commerce platforms, as well as its weight and price, is included in the data presented to you.
More importantly, SellerChamp can be used to list thousands of products across all the various marketplaces that you’re active in, which ensures that every single digital storefront you own is constantly and easily updated with fresh drops.
All those time-consuming administrative tasks that you hate doing? SellerChamp shoulders them for you, so you can focus on what you do best – selling!
Without a doubt, the value of SellerChamp can’t be overstated.
Before purchasing Liquidation Inventory and bidding on the pallets that you find appealing, it’s important to do some research into the platform first. Being aware of its advantages and disadvantages will go a long way in helping you sustain your e-commerce business.
There are many reasons why people are increasingly looking into building their own online business. For some, the prospect of freedom from their grueling commutes and nine-to-five jobs is extremely tempting. Meanwhile, others are enticed by the minimal barriers to entry, low overhead, and high margins. And, there are also those who want round-the-clock access to a global market.
With worldwide e-commerce sales amounting to more than $3.5 trillion in 2019, this industry is undoubtedly booming, filled with opportunities and the chance of success.
Whatever your reasons are for starting an online business, this global figure undoubtedly indicates that e-commerce is a profitable – if not, lucrative – option.
So, if you’re ready to build a successful online business with dropshipping, then let’s get started.
What is Dropshipping?
An innovative business model that has revolutionized the industry, dropshipping involves three key stakeholders: the manufacturer, the customer, and the retailer.
The manufacturer is responsible for conceptualizing, creating, and manufacturing the products themselves. They’re also the ones in charge of storing inventory and shipping orders on behalf of the retailer. If a particular item is returned because it is damaged or defective, then they must replace it, as well.
On the other hand, the retailer – or, you – mainly takes care of the digital storefront, rebranding the manufacturer’s products as their own and selling them through a website. Your tasks also include marketing the items through advertising channels like social media platforms and the like. To add to that, you’re also responsible for customer service and setting prices. The latter, in particular, can be a tricky thing to do since you have to balance being affordable enough to entice buyers with being high enough to ensure that your business earns a tidy profit.
Lastly, any business would be lost without the customer. Buyers will purchase the products from the retailer, reaching out to them if they have any questions or if any issues arise.
In short, this is how dropshipping works:
A customer purchases a product from your digital storefront at the retail price that you’ve set.
This order, which you pay for at wholesale price, is forwarded to your manufacturer.
The manufacturer packages the product under your business name and ships it directly to the customer.
Naturally, this business model is very appealing since you don’t have to purchase and store stock, assuming the risk of unpurchased inventory, in the process. Moreover, it doesn’t require you to put up a lot of capital upfront, which is one of the main reasons why people are hesitant to start a business.
The Dropshipping Industry at a Glance
Dropshipping is increasingly becoming a popular business model among online sellers, thanks to its promise of high revenues. Most dropshippers make an average profit of approximately 18% per sale, although some have pinned down this figure to as high as 40%. With this, it’s common to see them make a revenue of anywhere between $1,000 and $50,000 per month, which translates to between $100 and $20,000 in profit.
As rough as these estimates may be, they’re certainly more than enough to convince many online sellers to embrace dropshipping as their main business model. In 2018, its market size was valued at a whopping $102.2 billion and experts have largely agreed that this figure has grown astronomically since then.
Starting a Dropshipping Business in 4 Easy Steps
A dropshipping business is extremely easy to start and can even be done in four simple steps. With these, you’ll get your online store up and running in no time at all.
STEP 1: Determine your Niche Market
The barriers to starting a dropshipping business may be minimal to none, but this doesn’t mean that you should haphazardly sell products, trying to see which one sticks through trial and error. Rather, take the time to gather ideas – what products are people talking about these days? What items could be trending in the future?
The success and profitability of your dropshipping business are hinged on the niche market that you get into. For example, entrepreneur Tim Kock once created a store that sold pineapple-themed products, which failed miserably. On his second attempt, though, he decided to go with wristwatches and made nearly $7,000 in just eight weeks.
Tim’s case study shows how critical your niche market is, so don’t be afraid to take some time doing market research and looking into different ideas.
In determining your niche market, here are some factors to take into consideration:
Are there any products related to your passions and interests? Can you see yourself talking at length about them?
Are you encountering any problems in life that can be solved by using a particular product?
Is the niche market that you’re interested in oversaturated? Will you be able to set yourself apart from the competition? More importantly, is it worth putting in the time and effort to beat them?
How profitable can your niche market be? Will you be able to ensure a profit margin of at least 40% – after shipping costs, seller fees, and taxes – on every product that you sell?
STEP 2: Identify the Competition
The e-commerce industry is massive, which means that you won’t be the only seller in your niche market. If you want to set yourself up from the rest of the competition, then you have to focus on creating and implementing strategies that will allow you to operate more efficiently.
One of the very first things that you should do is analyze the product listings of your competitors. How do their photos look? How do they write their descriptions and captions? What is their general price range like? With this information, you’ll be able to determine what areas you need to improve on, as well as what unique selling points you can offer to customers.
Additionally, take the time to read the reviews and feedback left by your competitors’ buyers. This is a great way of identifying what they liked and what they didn’t like, which can help you enhance your approaches to marketing and customer service.
STEP 3: Pick a Manufacturer
After setting your niche market and conducting research on the competition, it’s time to establish a relationship with a manufacturer. Many of the world’s dropshipping suppliers are located in countries like China but thanks to the Internet, you don’t have to book tickets and do the legwork yourself.
Websites like Oberlo allow online sellers to easily import products from manufacturers directly into their digital storefronts. It automates every single step of the process – from updating inventory to fulfilling orders and to customizing the product listings. However, you can also source suppliers from trade fairs and professional networking conferences, as well as from good ol’ Google.
You should have a list of at least five potential suppliers to choose from. Once you begin reaching out to them, take note of the following:
Minimum order quantities
Be prepared for trade-offs, though; extremely low prices may come at the cost of large minimum order quantities, and the like. It may also be difficult to communicate with them, especially if English isn’t their first language.
With this in mind, identify which of those factors you prioritize the most and work from there.
STEP 4: Create your Digital Storefront
Building a website is a time-consuming and costly venture. However, platforms like Shopify and Wix have made the process simple and easy, allowing people to create a fully-functioning and beautifully-designed website in a matter of minutes. More than that, though, they also set up protected payment schemes and “add to cart” functionalities, which means that the only thing you’ll have to worry about is your business name and the page’s color scheme!
Before launching a website, make sure that you already have your domain name and registration in place. If not, then head over to websites like GoDaddy, Namecheap, and Bluehost to get it all sorted out.
Once you’ve made sure that your website works perfectly and seamlessly, you should now turn your attention to marketing and advertising. Arguably the two most important aspects of a dropshipping business, both of these will help you attract customers and land your first sale.
To market your online dropshipping business, consider the following channels:
Google Search Results
Explore all these different channels to figure out which one best fits your brand and your target market. Not all of them will yield the same results, so be very thorough with your experimentation. Determining how to market and where to market will not only keep your costs down in the long run, but it will also help attract the right kind of customers to your site.
When it comes to running an online dropshipping business, a website shouldn’t be your only distribution channel. Rather, take advantage of platforms like Amazon and eBay, both of which give you access to a massive global marketplace. Doing so will help increase your income streams and grow your customer base.
Understandably, you may feel hesitant about tapping into these channels because of the extra work that they pose. After all, administrative tasks like listing products and updating inventory already take a ton of effort when you’re doing them on your website – what more if you’re selling across three different channels?
Well, SellerChamp makes this incredibly easy and quick.
With their program, you can list your products across all your active marketplaces in just a few minutes. Besides the photos, it can also pull your descriptions and prices, uploading them instantly on whatever platform it is that you’re using.
They even take care of inventory management and price changes for you, updating these automatically across all your selling channels. This means that you don’t have to keep three different tabs open just to change the price on a single listed product.
If you want to take your online dropshipping business to greater heights of success, then SellerChamp will undoubtedly get you there.
Those looking into launching an online business will undoubtedly be tempted by dropshipping. And, why shouldn’t they? This is an incredibly powerful strategy that will allow you to reap profits without spending a ton of money. So, start your dropshipping business today and work your way towards building a successful online empire.
Nowadays, many digital storefronts have turned to using liquidation inventory as their primary source of products to offer. But how successful can you really become in selling items that are damaged, defective, or discontinued?
The Current Realities of the E-Commerce Industry
E-Commerce is the fastest rising industry in the world, so it is unsurprising that many are looking to get into it. To add to that, this growing interest in online selling is exacerbated by the countless websites and platforms – among them, Amazon and Shopify – that allow people to easily create their own digital storefronts in a matter of minutes.
The introduction of dropshipping has further lowered the industry’s barriers to entry, changing the e-commerce game even more. With it, sellers no longer have to spend on overhead costs and inventory; rather, they simply have to form partnerships with the manufacturers themselves, earning huge profits by purchasing the products only when a customer places an order.
“In conclusion, the dropshipping model provides small startups with limited resources the opportunity to confidently compete with medium and large-sized online retailers, thus making the e-commerce world an equal playground for all,” writes Jennifer Xue for Startup Nation. “This being said, expect to see more e-commerce stores adopting this model in the future.”
However, dropshipping isn’t the only viable business model for those looking to get into the e-commerce industry.
The Value of Selling Liquidation Inventory
One of the newer business models that many are increasingly turning to involves liquidation inventory – products sold by companies that are either shutting down, overstocked, or are in desperate need of cash. Rather than hang on to their existing supplies, equipment, and inventory, they choose to offer these to wholesalers at discounted prices instead. They, in turn, list these on their digital storefronts.
However, the bulk of liquidation inventory comes from open-box customer returns, which refer to goods that are returned by buyers but are found to be in good condition and in working order. Instead of giving these back to the manufactures, they are sold at a profit instead. Many e-commerce platforms – particularly, Amazon – have seen the value of these items, offering them to interested sellers who put them up for sale again under the “used” category.
Taking advantage of liquidation inventory has been a lucrative business for many Amazon sellers. “I find it easier,” says Anthony Connelly, whose storefront is filled with liquidated inventory. “Someone already did all the hard work – ranking a product in Amazon search results, building reviews, developing content. The competition is even less because you’re often just competing with the brand for sales.”
He continues, “We’re going to do $1 million in sales on Amazon this year, $500,000 on eBay, some small amounts on local marketplaces. And I’m only in month nine of this business.”
Without a doubt, an e-commerce business based on liquidation inventory can prove to be profitable – and even lucrative. For those looking to dip their feet into the industry, this model is definitely worth taking a look at.
Tips on Selling Liquidation Inventory
Sourcing and purchasing liquidation stock may be incredibly easy, especially thanks to how Amazon offers theirs by the pallet. However, several important factors come into play when it comes to selling them.
Here are a few tips on how you can take your e-commerce business to the next level by selling liquidation inventory.
Run Inspections Before Listing the Products
Unfortunately, Amazon – and other platforms that offer liquidation inventory at wholesale prices – are rife with counterfeit products, as well as items that are heavily damaged and no longer usable.
Because of this, it’s important that you inspect the goods before listing them online, gauging their authenticity, condition, expiry dates, and whether or not they come with a warranty offer. The product line that it was a part of is also critical; after all, if it has been discontinued and replaced with a cheaper and more efficient item, then consumer interest will likely be minimal to none.
Do Your Homework
Looking into the background of the items is also extremely important, especially if it comes from a set that has been rejected by big-name retailers. Electronics, in particular, should be heavily researched as they may be a more disturbing reason behind their liquidation.
Failing to do your homework could end up in a lot of returns and unsatisfied customers, both of which would be disastrous for your digital storefront. Keep in mind that low reviews and low ratings both play crucial roles in Amazon’s algorithms, which means that receiving a slew of them could bury your page in the search results.
Price Shouldn’t Be your Only Unique Selling Point (USP)
Many online sellers of liquidation inventory fall into the trap of competing with others based on price alone. This business model will undeniably give you that advantage; however, depending solely on this for your USP wouldn’t be wise.
Instead, rely on other features to attract consumers and set yourself apart from the competition, such as an uncomplicated refund system, stellar customer service, and different shipping options to choose from. By focusing on both convenience and price point, you’ll be giving your market more reasons to go with you and the products that you’re offering.
Remain in your Niche Market
When it comes to the traditional e-commerce business model, diversifying your product lines may come highly-recommended by most experts. In liquidation inventory; however, this strategy is nothing but confusing.
For instance, if your focus is selling overstocked athletic apparel, then branching out to electronics would perplex your current customer base and create more mind-numbing work, especially since you now have to do twice the research that you were previously carrying out. More importantly, having two wildly contrasting product lines in your digital storefront comes across as untrustworthy – a seller who puts quantity and profits above quality.
Evaluating Liquidation Inventory
It may seem intimidating to sell Liquidation Inventory, given the many things and red flags that you have to look out for. In reality, though, you only need to keep an eye on these following factors:
How much was the item originally sold for? How much is it being sold now? And more importantly, what profit can you expect from its sale? Naturally, you want to stay away from items whose resale price is identical or within the same price range as its original, new variant.
Amazon Sales Rank
The Amazon Sales Rank refers to how well the product is selling when compared to other items in its category. This gives you some insight into what kinds of things are trendy and hot. For instance, if graphic t-shirts are selling fast, then purchasing liquidation inventory that contains such clothes should be your priority.
Another factor that you should definitely look into is the category that the products belong in. Food items, cosmetics, and other perishables have an expiration date while electronics are subject to warranties and other terms. These should all be taken note of if you’re planning on purchasing liquidation inventory.
The product’s weight also plays a critical role when considering liquidation inventory. Keep in mind that this is a huge factor when computing shipping costs; the heavier the product, the higher the fees. You may be getting a steal on its price but its shipping may not make it worth it in the end.
When it comes to selling liquidation inventory, testing and inspecting the products included in the pallet is extremely important, which is why performing this should be taken into consideration. In particular, you should look into the possibility of testing the product without destroying or damaging the packaging that it comes in.
Selling Liquidation Inventory is Easier with SellerChamp
Given all the factors that you have to pay close attention to, it may understandably seem complicated to make a business out of liquidation inventory. However, SellerChamp makes this process easy and quick.
Their program seamlessly pulls all the relevant information about the product, allowing you to swiftly evaluate its potential to be resold. Everything – from its price to its sales rank and to its category, as well as its weight and condition – is made available for your viewing in a matter of minutes.
More importantly, though, SellerChamp makes it possible to list thousands of products across various marketplaces, which definitely makes it easier for sellers to ensure that their digital storefronts are constantly updated with fresh drops. This is particularly advantageous for those with high-volume transactions and multiple online shops.
Without a doubt, SellerChamp is an extremely crucial and beneficial tool for online sellers everywhere.
Liquidation inventory is undoubtedly a viable e-commerce business model. Make no mistake, though – it isn’t all fun and games. Those who want to get into this industry would do well to do their homework first, making sure that every single issue has been ironed out on their end before they even launch their storefront.
The e-commerce industry has steadily been rising these past few years and the COVID-19 global pandemic has only served to skyrocket its growth. This year, online sales are predicted to reach over $4.13 trillion – purchases made by more than two billion customers around the globe.
With these astronomical figures, it isn’t surprising that businesses today are increasingly making moves to digitize their operations. Retail brands like Zara and H&M have decided to shut down thousands of their physical stores across the world, in a bid to refocus their efforts on e-commerce. Meanwhile, their counterpart, Forever 21, was recently forced to declare bankruptcy after they failed to innovate and embrace the online migration.
It’s clear that the e-commerce industry will continue to see massive growth in the next few years. However, this doesn’t mean that companies and retailers will find it easy to shift their operations online. More importantly, they will undoubtedly face a slew of obstacles once their digital storefronts are up and running.
Here are a few challenges that businesses of all sizes will have to overcome if they want to thrive in the cutthroat world of e-commerce.
Threats to Cybersecurity
The rise of the Digital Age has brought to the table a ton of advantages. Remote work and the automation of practically everything are all things that we can enjoy today, thanks to the advancements made on the Internet and in technology. Unfortunately, though, it has also resulted in malicious actors who are willing to stop at nothing just to get what they want.
“Small businesses that focus their attention in the e-commerce space need policies and procedures to create a solid cybersecurity framework for the organization,” explains Victor Congionti, the Co-Founder and Chief Information Officer at Proven Data. “In the case of a cyberattack, a small business cannot afford to have downtime in operations and sales because every transaction is a marginal financial success that the business depends on.”
Payment methods, inventory management, and order tracking are just some of the many things that could be compromised in the event of a cyberattack. More than that, though, data and other personal information from their customer database could also be stolen, later sold on the black market to buyers with even more nefarious intentions.
Needless to say, these scenarios would prove to be catastrophic for any business.
More Complicated Search Engine Optimization
Search Engine Optimization (SEO) used to about making sure that the right keywords are in the right places. However, this has become increasingly complex in the past few years. Today, Google’s algorithms are much stricter, focusing on factors other than keywords.
For instance, SEO nowadays also takes into consideration the performance of a particular website. If a page takes too long to load or isn’t mobile-friendly, then they will definitely score lower on the rankings, even if their keywords are relevant and placed well. These changes will continue to evolve in the next few years, which is why those in the e-commerce industry will have to stay on top of any new developments and trends.
Additionally, people are increasingly using their voice-controlled personal assistants like Siri to search the web, which means that online shops will also have to consider how adaptable their pages are to voice search optimization. Failing to embrace this would result in lower search engine rankings and it won’t be long before they’re buried by the competition.
Competition from Established Platforms
Websites like Shopify and Oberlo have certainly done their fair share of eliminating the industry’s barriers to entry, allowing entrepreneurs and businesses to launch an online store within minutes. However, this sector is still dominated by names like Amazon and AliExpress, both of which are backed by investors with seemingly limitless pockets.
Thousands of products are available on these global marketplaces and usually at incredibly low prices. Unfortunately, they make up the bulk of the competition that businesses will have to face if they want to succeed online. To add to that, even brands that are already operating digital storefronts on these platforms will be forced to compete among themselves.
“While it would be nice to say that any store can compete with Amazon, it’s just not the case,” writes digital marketing guru Neil Patel. “Even the biggest brands out there have a hard time slowing down Jeff Bezos and his master plan to take over the e-commerce universe.”
Competition in the business landscape is tough enough as it is, but add Amazon and their millions of third-party sellers to the mix and it starts to seem downright impossible. Because of this, brands looking to make it in the e-commerce industry will have to ensure that they’re prepared to participate in this ruthless and competitive world.
Omnichannel Customer Experience
Thanks to the Digital Age, customers today are shopping online and engaging with brands through multiple channels. For instance, they may purchase your products on your website but will reach out to a customer service representative through your Instagram page or a messaging platform.
The existence of these many touchpoints is a challenge that online businesses will undoubtedly face as the e-commerce industry continues to grow. Besides delivering a seamless customer experience across every single platform that they’re in, they will also have to identify which channels are important to their target market.
“Increasingly, consumers expect the retailers they do business with to offer a seamless omnichannel experience,” says Rieva Lesonsky, the CEO of SmallBizDaily.com. “The fact is consumers have endless choices of where and how to shop these days, and if you don’t meet their expectations and offer convenient solutions, they will find one of your competitors who will.”
Some customers expect support staff to reach out to them by email while others favor the convenience of in-app messaging. Businesses migrating online will have to determine these preferences and ensure that these are delivered consistently.
Abundance of Data
The highly-advanced tools and technologies that we have at our fingertips have given businesses of all sizes the opportunity to gather in-depth information about their operations and their customers. Data on practically everything – from the Facebook pages that their target market frequents to why website visitors abandon their shopping carts – can be delivered in real-time to companies.
However, our world today generates a staggering amount of data nearly every minute, which can make it challenging for businesses to determine which ones are actually relevant to their goals. More importantly, simple data is useless; rather, what businesses need to thrive in the e-commerce industry is actionable data – or, data that tells them what to do and when to do it.
“The explosion of digital technology and big data has changed the game for e-commerce marketers, and data-driven marketing is now a necessity for online retailers who want to retain their competitive edge,” writes Erika Brookes. “Still, many online retailers struggle to turn their data into actionable insight.”
Generating and collecting data won’t be a challenge for businesses in the years to come, due to the many technologies available that do just that. Instead, they’ll have to resolve the problem of turning this data into something useful – something that can be applied to improve their operations, taking them to greater heights of success.
The growth of the e-commerce industry has undoubtedly caused a slew of opportunities for businesses everywhere. However, it also comes with several challenges. These will all have to be overcome by those who want to survive in the competitive world of online selling.
The rise of the Digital Age and the rapidly increasing popularity of e-commerce mean that dozens of online storefronts are created all over the world nearly every day, with each one claiming to be better and more unique than the last. Because of this, existing sellers have to constantly find ways to market themselves better, creating and implementing strategies that will set themselves apart from the rest of the competition.
To achieve this goal, many sellers opt to employ digital marketing techniques, amping up their social media presence and offering their products at heavily discounted prices. Some of them also make use of exclusive deals and special promos while others churn out an endless stream of items, believing that the best way to retain customers is to always offer them fresh drops to shop from.
Unfortunately, this is how the majority of sellers on eBay think. Rather than develop distinct strategies that have never been seen before, they opt instead to go down the easy route. However, these methods are far from sustainable, which means that they’ll end up right back where they started the minute their current methods become incapable of handling more competitors.
However, this doesn’t mean that there isn’t a way to effectively and efficiently stand out from the competition. Because make no mistake – such a strategy exists.
Why Growing an eBay Store is Difficult
It’s oftentimes difficult to scale an online storefront on eBay, thanks to the simple fact that most sellers are a one-man show, handling every single facet of their business operations, from photographing the products to shipping them out to customers. Starting out on the platform may have been incredibly easy and straightforward but as the business grows, they suddenly find themselves slammed with responsibilities, working their fingers to the bone as they struggle to keep up.
As with any business, e-commerce and online selling inevitably reach a point where there just aren’t enough hours in the day to successfully stay on top of a seemingly endless to-do list.
More often than not, this reality is the reason why many eBay sellers experience a dwindling customer base and a decrease in sales. Their inability to manage and stay on top of their listings leaves their storefront looking like a mess. And unsurprisingly, not a lot of people are willing to buy from a cluttered online store.
How to Successfully Grow an eBay Store
So, what exactly can they do to boost their sales and their customer base, without adding more responsibilities to their already-packed schedules and to-do lists? Well, they can start by using listing tools and software programs.
These incredible technologies are capable of streamlining your business operations, saving you time and effort, and allowing you to easily increase your sales. They’re particularly beneficial for high-volume sellers or those who see hundreds, if not thousands, of transactions every month, enabling them to sell more products without compromising their free time and personal lives.
If you’re in the market for eBay listing tools that will help take your online storefront to the next level, then we have your back! We’ve gathered 2020’s best software programs that will help boost your sales and your customer base.
Renowned as one of the quickest and most powerful listing tools out there, SellerChamp allows sellers to effectively automate and grow their business, thanks to their whole slew of incredible features. For instance, it gives users a more streamlined way of importing product data and images, which would allow them to make their listing process much faster and much more effective. The software is also capable of handling more than tens of thousands of listings at the same time, which means that sellers can simply upload an Excel spreadsheet or scan a barcode to list their products on their digital storefronts. This advantage is even taken up a notch with SellerChamp’s ability to automatically import variation data from Amazon, creating the same variations on eBay without too much effort. Without a doubt, this would eradicate the time-consuming process that most sellers have to go through just to update their product listings across all their stores – certainly a huge benefit for those with successful online shops across multiple platforms.
More importantly, though, SellerChamp helps sellers manage every single one of their existing digital storefronts, giving them a dashboard where they can keep track of their Amazon and eBay accounts without having to switch from one tab to another. This undeniably makes their business operations simpler and much easier to manage, which is definitely an incredible feature that online sellers – most of whom are one-man-shows – would find enticing.
Unlike other software programs, SellerChamp also has a mobile app that makes taking pictures quick, easy, and practically effortless, which means that sellers no longer have to spend hours manually transferring images from their phones to their laptops and to the platforms that they use. This, combined with their built-in eBay repricer, makes adding product listings and updating existing ones much less cumbersome and frustrating to accomplish.
Another huge advantage that SellerChamp has over all other software programs is the fact that they have an incredibly powerful search tool that gives sellers the ability to browse and import data from eBay listings similar to the ones they have or to the ones they plan to have. Keep in mind that competition is tough in the world of e-commerce, which is why this is one of the best tools an online seller can have at their fingertips.
Designed to help out high-volume eBay sellers, Skubana is a digital tool that automates monotonous and repetitive tasks, allowing you to quickly manage your product listings across all the channels that you sell on. Its powerful analytics feature allows sellers to have an in-depth overview of facts and figures related to their storefront – from incoming stock to fulfillment performance to the orders being shipped from each particular location. It goes without saying that many perceive this tool to be Skubana’s biggest advantage and the very thing that sets it apart from the rest of the competition.
Skubana is also a great choice for high-volume online sellers, thanks to how it gives them the capability of directly importing products with a simple click of a button. With this, items are automatically handled, packaged, and shipped the minute they are ordered, regardless of where the warehouse or fulfillment center is located. This definitely does an incredible job of simplifying inventory management, which the majority of sellers deem to be the biggest source of their frustrations.
Additionally, Skubana is a cloud-based software program, which means that sellers don’t have to fork over exorbitant amounts of money for hardware costs and overhead. Plus, the security features that the platform boasts of guarantees that all their data is secure, protected, and safe.
Still, there are several disadvantages to using Skubana, such as the complexity of the program. Make no mistake, this isn’t a tool that can be immediately used by new sellers. Rather, it has a relatively steep learning curve that one has to master before being able to take advantage of the full range of powerful features that the platform offers. More than that, though, users also find that there were too many “integration partners” and “connectors” required just to make the software function. Without a doubt, this significant drawback makes it difficult to justify the relatively exorbitant price point of Skubana.
With over thousands of sellers using this incredible software program, Supreme Lister is undoubtedly the world’s leading eBay listing software. This is the ideal platform for those looking to customize their product listings to make them more responsive and appear more enticing to customers. By enhancing the look of your digital storefront, your listings will seem perfect and extremely appealing – no matter what device they’re viewed on. This is definitely an important advantage, given the many different gadgets available in the market today.
To add to that, Supreme Lister also comes equipped with a scheduling feature that allows sellers to set the publication of their listings to a specific date or time. Those of you who often have to stagger their uploading agenda to avoid spamming their customers will certainly find this tool helpful since it will automatically handle the time-consuming and lengthy process for you.
Another great advantage to using Supreme Lister is the more than a hundred design templates they offer to users, most of which have been professionally designed to optimize the user experience and how your digital storefront will look which means that your customers won’t find it difficult to navigate through your different product listings. Tweaking these designs to fit your tastes is also incredibly easy, thanks to the assistant-guided user interface that is unique to Supreme Lister, allowing even the least tech-savvy of online sellers to create a beautiful virtual store
On the flip side, Supreme Lister isn’t as powerful as other e-commerce software programs. The features that it has are undoubtedly advantageous and powerful; however, these are a far cry from what other, more popular platforms have. Still, if you’re looking for a cost-effective way to help manage your online store and aren’t in dire need of more technological-advanced tools, then Supreme Lister would undeniably be great to have around.
One of the most innovative software programs out there, Algopix enables eBay sellers to make informed and data-driven decisions, helping them employ only the best and the most viable business strategies. It provides accurate, actionable, and comprehensive insights on every single aspect of your store – from its inventories to the products that you sell. Because of this, optimizing sales and streamlining a digital storefront is easier to accomplish and will have more effective results.
Many Amazon and eBay sellers have endlessly raved about the significant impact that Algopix has had on their product listings and their online shops. Rather than making decisions based only on emotions, hypotheses, and their gut feelings, this platform has helped them to create strategies that were actually based on real-time information about their store. Their marketing campaigns and even their upload schedules were all determined by the platform’s extremely powerful software and algorithms, allowing them to take their business to a whole new level.
Additionally, the company’s customer support has also received a ton of praise, thanks to their swift and knowledgeable responses. Instead of template responses and robotic replies, Algopix prides itself on offering users solutions that are helpful – ones that actually resolve whatever issue it is that they’re facing. It goes without saying that this is an immensely valuable feature for online sellers who aren’t digital natives!
However, it’s important to note that Algopix does have considerable disadvantages. For instance, users have reportedly claimed that the program tends to run a bit slow at times. This can prove to be a massive issue, especially for sellers whose uploads are done on a tight schedule.
Another downside to Algopix is the fact that the features they’re equipped with aren’t that unique from what other software programs are offering. Many other platforms provide additional tools and technologies, as well, which is why some sellers prefer to go with these ones instead. Still, the customer support that Algopix offers is undeniably one of its best and most enticing benefits.
For eBay sellers who want to create, edit, relist, and duplicate their product offerings with ease, then WonderLister would be their best bet. This incredible tool allows them to edit their listings on an Excel spreadsheet and uses an HTML description builder to increase its engagement, optimization, and appeal. Naturally, this eliminates the need for sellers to do copious amounts of research into writing compelling copy and descriptions that actually sell. More importantly, they no longer have to keep a close eye on the keywords used by their clients and competitors alike; rather, WonderLister handles this entire process for them.
Perhaps the biggest advantage to WonderLister, though, is its intuitive user interface. Unlike other listing tools, this program is extremely easy to use and doesn’t come with a steep learning curve, which is why it comes highly recommended by a lot of sellers on eBay. It also has a ton of other powerful features; for instance, it comes equipped with a tool that can make consignment selling much easier to carry out. This would undoubtedly be a huge advantage for high-volume sellers whose business models are hinged on their consignors and consignees.
WonderLister also offers users a ton of advertisement templates to choose from. Now, there’s a good chance that you’re spending a pretty penny on graphic designers and copywriters, trying to find a marketing campaign that is simultaneously cost-effective and successful. With these templates, though, you’ll be able to save more money since the platform provides you with everything you need to push out advertisements capable of penetrating your target market and converting them from mere audience to actual paying customers.
However, the biggest gripe that online sellers seem to have with WonderLister concerns the different subscription tiers that the platform offers. For one thing, there is no basic, free package, which means that you really have to decide whether or not you’re willing to invest a significant amount of money into taking advantage of its features. While the platform does offer six different price packages, the beginner tier only comes equipped with a few functions – specifically, those that aren’t highly sought after by sellers. This means that users are forced to pay for the higher tiers, even if they have no use for its more powerful and more technologically-advanced tools.
Understandably, this is a huge deal-breaker for small-time sellers who are far from savvy with technology and are simply looking for ways to optimize their digital storefront. But if you’re willing to put in some time and effort exploring the various features that the other tiers offer, then WonderLister would certainly be worth it.
It’s easy to see why InkFrog is one of the most-used listing software programs out there and the hype around it is truly well-deserved, due to its slew of incredible features. For instance, it offers eBay sellers the opportunity to implement staff accounts for their online store, which means that you can now actually hire an assistant to help ease your burden. This is something that not a lot of e-commerce software programs offer, which definitely sets InkFrog apart from the rest of its competition.
The platform also has hundreds of template listings, all of which feature beautiful designs that allow a store to stand out from the crowd, no matter how saturated their niche market is. If you’re looking to enhance your product categories and listings to make them more appealing to consumers, then this feature will undoubtedly be to your liking. More importantly, though, InkFrog can be easily integrated with the world’s biggest online selling marketplaces, including eBay, Shopify, and Amazon, which means that sellers will now have a much simpler time managing their numerous shops.
The customer support that InkFrog offers is second-to-none. For instance, it offers one-on-one training for new users, which eliminates the learning curve that comes with attempting to use new software programs. This also means that you’ll be able to take full advantage of the platform’s many features, allowing you to take your business operations up a notch.
Additionally, InkFrog has also started offering phone support during standard business hours and is looking into adding an automatic feedback feature. These all demonstrate just how much the platform prioritizes online sellers, as well as their users.
Another huge advantage of using InkFrog is its auto-deactivation tool, which takes care of listings when your inventory inevitably runs out. This means that you no longer have to manually update your store whenever you’re running low on stock or whenever you have new items coming in; InkFrog manages this time-consuming and mind-numbing process for you – something that the majority of online sellers undoubtedly need, especially high-volume ones.
Despite their claims of prioritizing sellers, many of InkFrog’s online reviews claim otherwise. Some say that the platform’s customer support service is non-existent, taking days to reply to tickets and simple inquiries. Moreover, they opine that the software program has a lot of bugs when it comes to syncing product listings, inventories, and order management across the websites that they sell on.
Overall, InkFrog has left some of its users extremely disappointed with its services, which is certainly something worth considering, if you’re planning on using it to improve your eBay storefront.
It can’t be denied that high-volume eBay sellers would be lost and slammed with work without these incredibly powerful software programs. These are all cost-effective tools that will help you increase your customer base and boost your sales – all without adding to your already – full plate.
Now, if you’re looking to turn your eBay page into an established, profitable, and successful business, then having one or two of these listing tools would certainly be an indispensable asset.